How to speak to your audience. I came across a really interesting report from a company called App Annie. They’re a business insight company who provide analytic services and market insights to app developers.
“Content is king” This statement (title of a 1996 essay by no other than Bill Gates, unfortunately only available via the way back machine) has to be one of the most common phrases in the world of online marketing.
A lot of people on the interwebs tout conversational marketing as a new big trend no one has done before. The idea is nothing new; we have been subject to conversational marketing since humans ever started selling.
Robots can talk too... or can they? Line is doing it. Viber and Telegram, too. Even Facebook has started. It looks like 2016 will be the year of chat bots and conversational marketing. A perfect time for ubisend’s conversational marketing platform to launch!