It is time. It is now mid-2017, the so-called 'year of the chatbot'. Businesses, brands, and researchers have tried to make sense of the chatbot trend for the better part of this first half of the year.
We often talk about the benefits and features of chatbots. In fact, it is pretty much all we ever write. For this blog post, I wanted to take a step back. Rather than go on about how they are revolutionising business-consumer communication, I want to look at some real-life brands using chatbots.