The Power of a Ubiquitous Chatbot
Did you know ubisend stands for 'ubiquitous sending'? Ubiquity is a value we hold dear, it is at the very heart of our company.
But, what does it mean? Today, we are going to explore ubiquitous chatbots from a vocabulary and a technicality point of view. The power of a ubiquitous chatbot is unique. We are one of the only companies in the world that can harness that power, if not the only one.
Let's get right into it.
What does ubiquity mean?
Odd word. Probably not one you use every day.
Ubiquity means 'present everywhere'. Omnipresent is a synonym. In fact, we toyed with the idea of calling our company 'omnisend', but thought it didn't sound quite right.
(We toyed with quite a few other names, by the way. Some terrible ones, you wouldn't even believe it).
So, ubiquity means present, available everywhere.
Ok, but what does it mean for ubisend?
We started ubisend with an ultimate goal: build a system that would allow our users to write a message or code a chatbot once and deploy it across all the available channels.
One click. Boom, your chatbot is now present across 28 channels.
This is what we built. The ubisend platform allows us to do exactly that. It is a system that allows us to integrate several messaging applications (Facebook Messenger, Telegram, SMS, etc.) into one account. The user can then write a message once, hit send, and the platform will take care of distributing it to the right end user on the right platform in the right format.
Very powerful stuff.
The dream of the ubiquitous chatbot
Now, we have this platform that allows us to distribute content across several platforms, at once. What is the next step? Deploying chatbots through it, of course!
Our platform gives us a tremendous advantage. Our geeks can build a chatbot once, with all the advanced AI/NLP/ML we need. Then, we use our platform to send and receive all the messages within the chatbot conversations.
This allows us to, effectively, deploy the same chatbot across 28 channels at once without the need for extra coding.
Ubiquity in the real world
It might be hard to picture the usefulness of a ubiquitous chatbot, so let's go through one of our clients' build.
I cannot reveal the client's name nor business, so let's just say they sell stuff. We initially started working with them to improve their on-site conversions. They were doing fine, but their product is complex and lots of people gave up without ever talking to a salesperson.
The chatbot we developed for them lives on their website, as a chat widget. Visitors can engage with it, ask questions, and even go through the buying process. Nice and neat. We built their chatbot about six months ago, improve it every day, and they are having fantastic results.
About a month ago, in one of our usual calls, they brought up the idea of deploying the same chatbot on their Facebook page. More and more of their prospects engage with them on Facebook Messenger (which isn't surprising).
What did we say? Sure.
It's a button click away. Boom, done. The same chatbot started engaging Facebook users, helping them and making sales -- pretty much the same day.
That is the power of a ubiquitous chatbot.
