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Mobile marketing: chatbots and mobile work hand in hand

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15 Innovative Ways to Use Mobile Messaging

By Dean Withey

Mobile messaging is no longer just for identity authentication and pizza delivery notifications. Early adopter marketers are using a consumer’s mobile phone to engage in intelligent two-way communication. Higher conversion rates, brand loyalty, and lifelong customer relationships await those companies that keep up-to-date with technology.

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Build Bots Not Apps

By Dean Withey

Does the world need another app? I think businesses around the world, regardless of their industry, should be concentrating on delivering content through already established messaging apps, rather than developing their own.

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