Benchmarking a custom chatbot's metrics is primordial. Benchmark the right metrics will allow you to follow your solution's progress over the next years. Having data points you can measure and track over that period of time will be extremely valuable, making sure you work towards the right KPI for your project.
As industry leaders, we are frequently confronted with a wide array of different chatbot ideas. Some come up more often than others, which is why we developed our AI stack for businesses that come talk to us.