It's a brave new world out there. Everyone from the c-suite to the marketing execs is scrambling to learn all they can about chatbots. What problems can they solve, what are the best practices and most importantly... where's the evidence?
Perhaps you are an executive considering a chatbot solution for your business, or maybe you are a super-forward looking marketer. Either way, in this post I am going to attempt to explain when chatbot technology is appropriate and if it is time to buy into the chatbot hype.
Hold on to your hats; we are going on a whistle-stop tour of moderate recent history with a peep into the future, sprinkled with a hint of chatbot and a pioneering computer scientist called Alan Turing.
Let's start a blog, we said. Let's write about all the cool chatbots we are making and best practises we are starting, we said. Let's add new content every day for 90 days to give it a jump start, we said. Let's go on holiday, the wife said.
If you listen to the hype, chatbots are going to take over the world. They will power sales, customer support, in-company communication and conversational software will be everywhere. I'm glad I spent years working on my typing speed...